Materials & Care

Our gold

  • 18K gold is 75% pure gold, alloyed for strength. Available in yellow and white.
  • 14K gold is 58.5% pure gold.
  • 10K gold is 41.7% pure gold, our most durable option.
  • 9K gold is 37.5% pure gold, hard-wearing and ideal for everyday bands.

All of these are solid gold, not plated, and every piece is stamped with its gold karat hallmark.

Our stones

  • Natural diamonds on pieces marked natural.
  • Lab-grown diamonds: chemically and optically identical to mined diamonds, and not mined.
  • Moissanite: a gemstone in its own right, graded D–E colour and VVS clarity. It is not a diamond.
  • AVENA stones (e.g. AVENA White Diamond, AVENA Garnet): our lab-created gemstone simulants.

Care

  • Put jewellery on after perfume, lotion and hairspray.
  • Take it off to shower, swim, exercise, clean or sleep.
  • Keep it away from chlorine and household chemicals.
  • Clean with warm water, a drop of mild dish soap and a soft toothbrush, then rinse and pat dry.
  • Store each piece separately in a soft pouch or lined box.
  • Have pavé and claw settings checked by a jeweller regularly.